HayloARC is the first-to-market DSP that leverages 100% first-party HCP data , derived from Haymarket Media’s more than 30 leading endemic medical media properties. The direct relationships created ...

“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Ted Shergalis is Chief ...

Advertisers are begging for easier access to retail media networks. Research from ad server platform Koddi shows that 96% of media buyers say they "will certainly or will consider buying on-site media ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

On May 14, Microsoft dropped a bomb, the aftershocks of which continue to roil pharma media. The company announced that it would shutter Microsoft Invest, the demand-side platform (DSP) more commonly ...

Unlike in the West, the Chinese online advertising market is still evolving. DSPs (demand-side platforms) and RTBs (real-time bidding) are only now starting to enjoy a high level of interest from ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...