Marketing exists to educate consumers about available products and services. A target market simply defines the consumers or groups most likely to purchase a particular product or service. Narrowly ...

As much as business owners like to think so, the product or service a company offers cannot be all things to all people. If you're marketing a product or service, understanding who the ideal customers ...

A target market is defined by shared, specific traits like age or lifestyle. Defining a target market aids in creating focused product decisions. Target market info improves marketing efficiency and ...