What does design thinking in practice look like? There has been much talk about its power and efficacy. However, when you ...

Is your company leveraging design thinking? There are several different approaches to accomplishing a project or delivering a new product. For some organizations, implementing Lean principles and ...

Once a niche process used mostly in product design, design thinking has become a flexible, people-first framework for solving problems across business, education, entertainment, and more. This story, ...

The key to successful product development is to keep your efforts focused on the needs of consumers rather than the needs of companies. That was the insight shared by Art Middlebrooks, clinical ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Design thinking empathizes with users to understand needs and develop concepts to create effective solutions for addressing those needs. The following outlines three tips that can help product ...