Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

When you're standing in the grocery store looking at an array of oat cereal, you'll probably be inclined to pick up the brand Cheerios, regardless of how much lower the price is of the Toasted O's ...

“Million Bazillion” listener Kade wants to know why brand-name products cost more than store-brand and generic products. Bridget and Ryan head to a grocery store where they meet a talking can of soup ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

PHOENIX — With flu cases rising overseas in countries like the United Kingdom and a new variant identified in Japan, experts warn that the United States could face an earlier flu season this year.

When I first wrote about private label store brands, it was all about getting to know the name brand that are specific to certain retailers, such as the companies behind the Kirkland Signature store ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...