There's a Difference Between Your Company's Vision and Its Mission. Here's How to Achieve Them Both.
While most companies have mission, vision and value statements, few companies place these statements at the center of everything they do. Even fewer make these statements the driving force behind ...
Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...
Strong organizations always have a purpose—something promising and unique that attracts employees, customers and investors. There are many different methods for tangibly declaring this purpose. Some ...
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The art of words: How to write the perfect mission statement
Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...
I always thought vision and mission statements were corporate rubbish that — metaphorically or actually — made up the opening slides of an overly long and unnecessary presentation that no one ever ...
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