Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.

1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...

As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape ...

On April 17, US District Judge Leonie Brinkema found that Alphabet GOOG has engaged in anticompetitive acts to acquire and maintain monopoly power in the publisher ad server and ad exchange markets ...

The Atlantic on Tuesday sued Google and its parent company Alphabet, alleging the tech giant’s model of serving ads to publishers has become a monopoly and that it has falsely claimed its practices ...

See more of our coverage in your search results. Add The New York Post on Google The Atlantic has filed suit against Google — accusing the tech giant of monopolizing the digital advertising market in ...

US DOJ seeks divestiture of Google's ad tech products Google says DOJ ask has "no basis in law" Google will face antitrust trial in September May 6 (Reuters) - The U.S. Department of Justice has ...

Magnite filed a lawsuit against Google, alleging it has engaged in anticompetitive practices to force publishers and advertisers to use its ad server and ad exchange. Magnite, an advertising platform ...

Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping ...