When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Unless your facts are backed by data, nothing is predictable in this digital age as trends, processes, opinions, needs and wants change every day. This is because the Internet has made everything ...

Entrepreneurs often don't know much about marketing their business. After all, they are good at what they do and chances are that isn't marketing. Developing a successful marketing campaign involves a ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

5 reasons why marketing execs are returning to traditional methods Marketing departments are looking to increase their spending on traditional advertising, given that they are aware of consumer ...

New research highlights how telehealth providers are shifting from rapid adoption to performance-driven, trust-first digital marketing ...

Joe Green is a writer based in Bristol, UK. He acquired his first computer and dial-up modem in 1992 and has worked in the tech industry since 2000. He writes and podcasts, specialising in open-source ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...