Imagine a marketer needing to decide between multiple messages for a holiday season campaign targeting the brand’s loyal customers. She consults an AI-powered segment twin to rank the content and ...

Applications of the metaverse in industrial settings are rising steadily, including its increasingly important relative, the digital twin. Many definitions for digital twins exist, but Venture Beat ...

Last year theCUBE Research asserted that we are on the brink of a transformative shift toward intelligent data applications, set to revolutionize business operations. We introduced the concept of ...

Digital twins extend beyond designs and engineering, transforming manufacturing processes by integrating manufacturing execution systems (MES). This article explores the crucial role of MES in ...

The term “digital twin” was first used in 2003 by Michael Grieves and John Vickers to describe a virtual model that could be used to represent a physical product. Then, the term was used in the field ...