Retargeting has long been a staple of digital marketing. We've all seen it in action: you browse a product online, and suddenly that item follows you across the web. But what if we could take that ...

Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Retargeting has become an indispensable strategy for re-engaging potential customers and driving conversions. Unlike traditional marketing, retargeting focuses on already warm leads who have taken the ...

According to a Forrester report, 96% of website visitors leave before completing a single desired action. Only a very meager percentage of your site’s visits will result in a conversion. This sobering ...

If you think “beyond the click,” you know that getting traffic to your website is only half the battle. The real opportunity lies in turning that traffic into lasting customer relationships. One ...

Connected TV retargeting gives B2B marketers a high-impact way to engage buyers, build trust, and move MQLs to SQLs through ...

Unlock the secrets to winning market share. Discover digital strategies that can help small businesses thrive amid competition.

Jenny Lin is the Director of Business Development EMEA at Mintegral. Retargeting, a powerful instrument in the app marketers toolkit, is emerging as an increasingly valuable strategy for game ...

When was the last time you received a media RFP that said, “Put together the best overall marketing plan that you can for brand X”? I’ve seen hundreds of RFPs to date and none have asked anything ...