So, what’s this whole ‘business-to-consumer’ thing all about? Basically, it’s when companies sell stuff directly to you ...

Most companies use both direct and indirect marketing channels to reach their audience. As a small-business owner, it's essential to understand the differences between the two and create a strategy ...

Ashley is the Marketing Director of Mailing.com, which supports the direct marketing programs for many popular U.S. brands. Not yet. However, if we don't take advantage of the data and digital ...

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct ...

Now that we are into the summer season, we are seeing more produce marketers on our county roadsides and more variety of produce selections at our farmers markets; these represent two good examples of ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

That’s where experiential marketing comes in. It’s all about creating these cool, hands-on moments that stick with people ...

With media fragmentation, will we see direct marketing gain importance? How will this manifest in marketing spends? With media fragmentation, the ROI on advertising has become even more difficult to ...