Procter & Gamble’s once popular ultra-soft Downy brand is facing a stiff reality: millennials don’t use fabric softener. As a result, sales of Downy's liquid softener have fallen 26% between 2007 and ...

Mega-advertiser Procter & Gamble doesn’t want to wait until February to start playing in the Super Bowl. Football fans don’t even know which two teams will play in Super Bowl LVII, slated to be ...

Liquid fabric softener may have played a role in the fast-spreading fire that caused severe burns to a 9-year-old La Center girl on Wednesday. Addie Perrenoud was sent to the hospital with second- and ...

Nairobi, Kenya: Competition in the fabric softener market has heated up with the introduction of Downy Concentrate by global company Proctor & Gamble (P&G). The launch is part of the company’s ...

9-Year-Old Washington Fire Victim Has Been In Critical Condition Since Wednesday June 30, 2012— -- A girl from Clark County, Wash., is in critical condition after her nightgown went up in flames, ...

Downy Celebrates 50th Year by Amplifying the Downy Touch of Comfort Cause Program "Over the past 50 years Downy has helped bring comfort into the homes of many families," said Mary Pochobradsky, Downy ...

Downy leaves clothes feeling so soft you would rather rip them on than off CINCINNATI--(BUSINESS WIRE)--During last night’s Victoria’s Secret Fashion Show, one of the sexiest events of the year, Downy ...