Earlier this year, Dr Pepper made headlines for the milestone of passing competitor Pepsi to become the number-two cola in the country. Another area where the brand surpasses Pepsi is TV ad spending.

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

While the Legend of Larry Culpepper may be a thing of the past, the Dr. Pepper Fansville universe has slowly taken on a life of its own. On Monday, the soft drink brand launched a new ad for the ...

AUSTIN (KXAN) — Dr Pepper is back for another round of “Fansville” commercials to start college football season, and Texas Longhorns quarterback Quinn Ewers gets deputized. It’s the seventh season of ...

It’s (not exactly) official, people will lose their minds over anything on the internet. Case-in-point: The nearly 7,000(!) comments on a recent Dr Pepper ad, seen above. Apparently, a number of folks ...

The No. 2 Ohio State Buckeyes and No. 3 Michigan Wolverines face off Saturday in a massive showdown between the undefeated top-5 teams. Ahead of the rivarly, Buckeyes quarterback Kyle McCord added ...

NEW YORK (AP) - Dudes don't drink diet. That's the idea behind Dr. Pepper "Ten", a 10-calorie soft drink Dr. Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Deepening Dr. Pepper’s relationship to college ...

SHH scooper 'MrMunkeepants' caught a new Dr Pepper on TV promoting the X-Men sequel... A new Dr Pepper ad just aired on MTV, showing a beach volleyball game, in which a guy has parts of a metal garden ...

Activist investor Starboard Value, led by Jeffrey Smith, has taken a significant stake in Keurig Dr Pepper, aiming to drive ...

NEW YORK (Billboard) - It may just be a few seconds of music, but Dr. Dre fans will remember the new Dr Pepper ad as the spot where they heard the first officially released beats from his much-delayed ...