Although this year’s OVO Fest was a huge success, tragedy had occurred at the after party — two people died and three sustained critical injury because of a shooting that happened at Muzik Nightclub ...

WWE has partnered with numerous clothing brands to release streetwear fashion featuring WWE superstars and legends in recent years. Brands such as Culture Kings and Complex have been at the forefront ...

With celebrity-led brands hitting record valuations worldwide, A.R.I. supports OVO’s global expansion Just as Drake ...

Toronto rapper shares snowy hockey video featuring OVO-branded ice rink as anticipation builds for upcoming solo project Drake is turning up the anticipation for his next solo album by doing what ...

Barcelona will wear the OVO owl on their jersey against Real Madrid for El Clasico. The Catalan side will feature the OVO owl in front of their jersey. The change of icon comes as a result of ...

Earlier this week, OVO Sound, the brand started by rapper Drake, posted a photo on their Instagram story that strongly suggested the brand would be collaborating with WWE, with an official ...

Just as Drake elevated the visibility of Canadian music worldwide, OVO is elevating Canadian culture in global streetwear.” — Dr. Zack Ellison, Founder, Applied Real Intelligence (A.R.I.) NEW YORK ...