It’s time once again for Fierce Pharma Marketing’s annual #FierceMadness tournament. This time around, we're watching 64 ...

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Some drugs may seem like they were named by throwing darts at the alphabet – but the process of drug naming is actually very intentional. In an interview with Fox News Digital, Dr. Dave Latshaw, CEO ...

RACHEL MARTIN: Cialis, Celebrex, Ambien, Abilify, Symbicort - such fanciful and evocative names. Who makes these things up? Turns out there's a whole cottage industry for pharmaceutical naming. Gary ...

New words and phrases enter the language in a variety of ways. Many begin life as slang terms (think “mewing” or “goblin mode”), or as shortenings of other words or phrases (as in “nepo baby” or “sus” ...

Intended to help with Type 2 diabetes, Ozempic is often used by those looking to lose weight -- perhaps because of its name recognition. YouTube If you’ve ever found yourself absentmindedly humming ...

The FDA has decided that biosimilar medications must have unique naming features, distinguishing them from brand-name biologics in a move to improve patient safety, according to a STAT news report. 1.

Neurologists think more in terms of drug class and indication than in brand names, according to a ZoomRx survey with implications for how marketers communicate with physicians. ZoomRx surveyed 57 ...