Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

In times of volatility, many CEOs double down on belt-tightening. They restructure, consolidate and automate, all in search of incremental savings. But I have found that CEOs often overlook the most ...

Analysts see 2025 festive order volumes rising 15–20% as shopping from Raksha Bandhan and Independence Day show strong early indicators Price that responds to demand trends, competitive signals, and ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Cutting these volume discounts ‘changes the dynamic of the relationship between the customer and Microsoft,’ SHI’s Lane Shelton told CRN. Microsoft plans to eliminate discounts that reward larger ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...