The Swingline® Optima® enhanced series introduces five innovative new models, each designed with QuickLoad™ technology for effortless reloading. Most models also feature a low-stapler indicator light, ...
Staplers are a basic office tool that many professionals use to fasten multiple pieces of paper or other thin materials together. While most models seem to offer the basics just fine, upgraded stapler ...
With fewer consumers using paper, Swingline taps into broader markets and design-forward staplers to spur sales. Swingline’s marketing VP shares more marketing tactics in a challenged category.
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