Marketing executives have spent decades perfecting ways to measure advertising effectiveness. Brand recall studies, aided awareness surveys, and post-campaign research all ask variations of the same ...

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

He may have retired from his role as a media analyst for Procter & Gamble, but John Fix is still a “radio guy.” After turning P&G into a radio believer, he’s sharing four keys that helped create ...