Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found ...

Email communication isn’t just for the office or workplace anymore. Instead, email has become an essential part of almost every consumer’s daily life, hence why email marketing continues to remain ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Campaign Monitor announced today three new AI-powered features designed to help small and mid-sized businesses make more informed email marketing decisions and improve performance faster. Marketing ...

In a world where social media gives businesses more immediate ways to connect with customers, is e-mail marketing still relevant? I think so. In fact, the volume of e-mail marketing messages remained ...

You have an email database in place. Segment your audience to send out targeted emails that provide the right information to the right people. Someone who provided their email when asking a question ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Marketing in not-for-profit organizations has distinct hurdles as well as opportunities. Instead of simply pushing a product or brand, you're working to advance a mission. Objectives for ...

Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

Boostr and Passendo partner to unify email and display ad management, allowing publishers to forecast and execute ...

Each year, countless patients don't use all of their insurance benefits, flexible spending accounts (FSAs), and health savings accounts (HSAs), leaving money and, importantly, necessary dental care, ...