If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. Email marketing is essential for any business to grow. Simply ...

Are you struggling to get results from email marketing? We asked industry experts to share one email marketing strategy that’s been particularly effective in nurturing leads and converting them into ...

Litmus, an email marketing platform, released new platform capabilities and revealed its Integrations Marketplace, which is designed to help users explore integrations with email providers, code ...

Most B2B marketers plan to use AI for personalization. And many feel it will actually help, judging by a new study from ON24: Personalization in the AI Era—What B2B Marketers Need to Know and What ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

I'll be honest—when I saw this headline in my Twitter feed, I nearly laughed out loud: "Forget Personalisation, It's Impossible and It Doesn't Work." In fact, I assumed the piece was satirical. It ...