AI changed cold emailing overnight, and not entirely for the better. The market’s collective expectation was that now ...

Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global email users surpassing 4.7 billion, it offers unmatched reach and measurable ...

Optimizing campaign frequency. Adjust email frequency based on engagement. Send fewer emails to less-engaged subscribers while increasing opportunities for highly-engaged ones. Increasing revenue with ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

In this episode of The Digital Experience, Dom Nicastro, editor-in-chief of CMSWire, sits down with Brianna Langley Henderson, marketing manager for Bailey International. The conversation dives deep ...

National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

If there’s one thing I’ve learned as a lifelong entrepreneur, it’s that running a business is no easy feat. Whether you’re starting a business or trying to expand your team, many challenges come into ...