While consumer demand for environmentally conscious products remains high, businesses often wish to highlight the sustainability of their products and practices. However, environmental marketing ...

“Committed to protecting the environment: travel better and sustainably.” “Fly more sustainably.” “Environmental Advocacy.” These are some of the phrases in Google advertisements by Air France, ...

Glimpact understands the balancing act brands must navigate when considering advertising goals against environmental responsibility. This is perhaps why the allegedly first platform for analyzing the ...

Just 8 per cent of British TV adverts over the last three years have included an environmental message, despite increasing public demand for climate action and advertising being an effective medium ...

Michael Benedek is CEO of Datonics, an online data company and pioneer in the integration of audience data into programmatic platforms. Sustainability conversations are also taking shape for ...

A top Latino environmental group is launching a Spanish-language TV ad linking the Biden administration’s climate initiatives to economic growth, the top issue for Hispanic voters ahead of the 2024 ...

An environmental super political action committee pulled an ad that criticized congressional candidate Lisa Scheller’s company after her campaign issued a cease and desist letter alleging the ad’s ...