Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Universal Design of Research (UDR) draws on concepts from three disciplines. Click on each of the three disciplines listed below to learn about the concepts drawn from that discipline used in UDR.

In a sweeping study of 2 million pieces of financial data and 100,000 design actions over five years, McKinsey finds that design-led companies had 32% more revenue and 56% higher total returns to ...

We study design in all its manifestations, with a focus on its implications. Do you care about design and its impact on the individual, society, and the environment? Are you interested in honing your ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Big design-build infrastructure projects often turn out to be money-losers for design-build contractors, preventing contractors from covering their overhead, much less earning a profit, according to a ...

Statistical significance is a critical concept in data analysis and research. In essence, it’s a measure that allows researchers to assess whether the results of an experiment or study are due to ...

Now in jeopardy, the U.S. Agency for International Development has been a major research funder for several universities. (Photo by Kevin Dietsch/Getty Images) As the Trump administration slashes the ...