Instead, brands must challenge themselves to be true innovators—not playing it safe with new tech but taking the types of big creative swings and risks that AI can’t replicate. As the online world ...

How does AI-generated content perform in search and answer engines? Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such ...

On this episode of App Spotlight, we share an example of personalization using AI-generated designs and content created for XMPie's Innovation Day event.

AI content is everywhere—but is it good for SEO? Learn how AI-generated content works, its pros and cons, and how to use it without hurting rankings. Content creation that’s AI-powered is here, and it ...

A twist on user-generated content (UGC), employee-generated content (EGC) has emerged in recent years as an effective way for brands to resonate with social media audiences. Unlike traditional ...

AI slop is flowing onto every major platform where people post online—and Medium is no exception. The 12-year-old publishing platform has undertaken a dizzying number of pivots over the years. It’s ...

The video game industry is being transformed by the integration of generative AI into creative workflows. AI-generated characters, environments, and other visual assets are becoming increasingly ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...

Companies are publishing millions of AI-generated articles in an attempt to drive traffic from Google Search and answer engines such as ChatGPT. Many case studies claim that this is an effective ...