A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

I was speaking recently with a friend who was relatively new to his job and was confused: He had two major project responsibilities with deadlines approaching, didn't have adequate time to complete ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

You need a touch of positive aggression and a realistic company vision to create effective goals and objectives for your employees. The most effective goals motivate your team without discouraging ...

13 October 2006 Some assume that only management needs to worry about SMART objectives because it is responsible for setting goals, but in reality, everyone sets goals, regardless of his rank in the ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

We all have areas in our lives we'd like to improve upon, whether that's getting a better job, focusing on healthier habits or completing a college degree. But it can be easy to get thrown off course ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Sales management is one of the most difficult jobs within the mortgage industry. Most sales managers are personal producers and produce at a level which constituted a full-time job before they became ...