When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Is it time to give up your travel rewards program? That's not a theoretical question for Karin Kemp, a retired graphic designer from Matthews, North Carolina. With few opportunities to travel last ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. When it comes to the ever-evolving world of payments, one ...

One adage you hear time and again in business is that a repeat customer is better than a new customer. Why is that? Because repeat customers spend more money – 300x more! Retaining customers can help ...

Nearly every grocery store attempts to lure customers in with their loyalty programs, boasting special deals and price savings, but which ones should you truly trust? Inflation stood at 3.4 percent ...

If you're a Google Pixel Watch user, your shopping experience may soon get a little more wallet-free. Thanks to a recent update, any store loyalty card you have stored on your Google account or your ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

For the new year, I’m determined to make the most of my credit cards, points, and miles to ensure I fully maximize my loyalty ...