Online reviews have become the digital backbone of consumer decision-making. Whether shopping for a home, selecting a he ...

LEARN TO SPOT THOSE FAKES. WHETHER YOU’RE HIRING A CONTRACTOR LOOKING FOR AN APARTMENT OR SHOPPING ONLINE. CHANCES ARE YOU’VE CHECKED OUT ONLINE REVIEWS. COMPANIES RELY ON REVIEWS TO STAND OUT FROM ...

Suddenly, a red light camera ticket arrives in your mailbox bearing your name but you weren't even driving that day. This frustrating scenario is catching many drivers off guard. So, what's the deal ...

HONOLULU (KHON2) — Fake reviews are a big problem for online shopping and services. Some businesses or people try to trick customers by writing fake reviews to make their products or services seem ...

In an era where 92% of consumers read reviews before buying, that little star rating can make or break a purchase. But experts say 30% of reviews may be fake. How can you tell what’s real? From ...

Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

A new study found that many consumers tend to fall for fake online reviews as a result of “truth bias” – the tendency for people to believe that others are telling the truth, even when there's little ...