Brands have nervous systems too, and our first instinct under pressure is rarely the right one.

Add Yahoo as a preferred source to see more of our stories on Google. Most of us know about the “fight or flight” response, the body’s built-in survival instinct. But that framework leaves out two ...

Functional freeze, otherwise known as the the third "F" in the fight, flight, freeze and fawn list, is a stress response defined as a feeling of numbness or paralysis when faced with a threat. This ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Job applications, panic buying, and tuning out the news: Which one's closest to your reaction to ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Chances are, you’re familiar with fight, flight and freeze.

As the markets fall, it is natural to have a visceral reaction to your investment losses. If you have been invested appropriately, this market volatility shouldn’t pose a threat to your ability to ...