Interviews and focus groups are essential tools of qualitative research. This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book ...

Pew Research Center designed this focus group and interview-based study to better understand Asian Americans’ diverse perspectives on the intersection of religious identity and ethnic culture. The ...

Margaret Talev looks at a group of Trump voters who supported the Democratic candidates in the New Jersey and Virginia gubernatorial races in 2025. The focus groups were produced by Syracuse ...

Multiple voter focus groups in Arizona have weighed in on Vice President Harris ahead of the November election, and their responses reinforced the notion that she’s an unpopular candidate, according ...

Would you like to earn money by participating in paid focus groups? This post explains everything you need to know about earning money with market research studies. I first participated in a focus ...

Qualtrics today launched Qualtrics Automated Summaries for Video Feedback, along with In-Depth Interviews and Focus Groups, a series of purpose-built video feedback solutions that use generative ...

A group of female Pennsylvania voters who backed former President Donald Trump in 2020 and support at least some abortion rights said in focus group interviews that they don’t see their views on ...

Today, Pew Research Center is releasing results of 66 focus group discussions with Asian American adults. While the Center has been studying racial and ethnic identity for some time, this project ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Jane Zhang Every time Jane publishes a story, you’ll get an alert straight to your inbox! Enter ...