A single junk food ad may not sway adults, but the right 15-second health message can. Researchers reveal how ad length and framing shape cravings differently for normal-weight and overweight viewers, ...
The first rulings shed light on how new LHF ad rules will be judged, with key lessons for brands that have been taking a wait-and see approach. Iceland and Lidl are the first brands to have ads banned ...
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