The ultimate goal of copywriting is always to drive action at a particular stage of the buyer’s journey. Whether the purpose of your copy is to introduce your solutions to new audiences, convince ...

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In direct marketing campaigns - the kind designed to provoke a response of some kind - creative often takes a back seat to other factors. In the 60-20-20 rule (or any ...

Artificial intelligence tools are transforming how businesses approach marketing. Powerful AI software can analyze data, forecast trends and fine-tune campaigns to maximize marketing ROI. Generative ...