Marketing your business at a trade show is one of the most effective ways to promote your business, but only if it’s done right. Throughout a trade show, you’ll meet a variety of potential customers ...

Having a flair for writing is a big plus when developing marketing materials, but creativity only comes after you do your homework and crunch some numbers. Writing copy for ads, brochures, fliers and ...

Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though ...

Tailoring sales and marketing copy for specific audiences helps companies create more successful campaigns and boost conversions. By crafting a message that speaks directly to your target audience and ...

Dr. Seuss Day is coming up on March 2. Could you create effective marketing copy by imposing limits on how you write—as Dr. Seuss did? Should you? For his best-selling children's book Green Eggs and ...