Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

CLEVELAND, Ohio – The big game had four main players: The Seattle Seahawks and New England Patriots, of course, but also Bad Bunny and commercials. Last year, the popular Spanish-singing Bad Bunny ...

CLEVELAND, Ohio – Super Bowl LIX promises to be a must-watch event, covering all the bases – sports (Kansas City Chiefs vs. Philadelphia Eagles), entertainment (Taylor Swift sightings?), music ...

Video ad platform XR Extreme Reach is out with its analysis of Super Bowl Ads, finding that the use of humor is up significantly, while the use of celebrities and calls to action are down versus a ...

Humor, nostalgia, and celebrities are set to feature heavily in this year's Super Bowl commercials. Brands are aiming for safe, lighthearted ads amid political tensions and economic challenges. Data ...

Add Yahoo as a preferred source to see more of our stories on Google. Michigan State University faculty members said a heart-string-tugging Lay's Potato Chips ad that appeared during Super Bowl LX ...

NEW YORK -- From a strange creature called "Puppymonkeybaby" to a tear-inducing Audi ad, Super Bowl ads ran the gamut this year from offbeat humor to heartfelt messages. On advertising's biggest night ...