GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. While certain metrics and dimensions come pre-configured by the tool, others require partial ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...

Ready to get Google Analytics 4 working on your site and keep your data organized and clean? These guides and videos can help. Google Analytics (GA4) is a quickly evolving program. Twenty-five new ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...

Google Analytics 4's new metrics can reveal more nuanced, time-dependent insights. While marketers have been working to update their Google Analytics accounts to the latest iteration, GA4, Google has ...