It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

I empathize with the bewilderment that actor Matt Damon’s character expressed during a recent episode of the television sitcom “30 Rock” over GEICO’s many advertising pitchmen. “Why does GEICO have ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

Geico’s latest creative rollout didn’t just involve one campaign, but eight different one featuring familiar characters designed to reach different audiences across a variety of media channels that ...

Geico paved the way for insurance mascots nearly 30 years ago, and while the brand has gone through quite a few characters over the years—destructive raccoons, talking camels, joyful piglets, gleeful ...

GEICO has announced a partnership with Napheesa Collier (pictured), a five-time WNBA All-Star, two-time Olympic gold medalist, Minnesota Lynx forward and co-founder of the Unrivaled basketball league.

GEICO's iconic character was back on screens for his 20-year anniversary in late 2023, and what better time to make a return than during the NFL playoffs. A new GEICO ad showed a self-aware caveman ...