General Motors Acceptance Corp. is not satisfied with being a well known auto lender. The highly diversified finance arm of General Motors will launch a multimedia brand-awareness campaign this year ...

Add articles to your saved list and come back to them any time. GMAC will no longer have exclusive rights to provide low-interest loans to people who buy General Motors Corp. vehicles, and it will ...

NEW YORK (AdAge.com) -- GMAC Financial Services is readying an agency review in search of a global partner to handle its estimated $60 million advertising account. "We are planning to conduct a ...

Are you a print subscriber? Activate your account. 6 min 19 sec ago By E.J. Schultz - 1 day 18 hours ago 1 day 19 hours ago 1 day 21 hours ago By Erika Wheless - 1 day 21 hours ago By Pio Schunker - 4 ...

1919: GM created GMAC; opened branches in Detroit, New York, Chicago, San Francisco and Toronto. 1958: GMAC financed 40 millionth vehicle. 1985: GMAC financed 100 millionth vehicle, reached $1 billion ...