Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Gamification was among the key trends he identified, along with the maker movement, virtual worlds and immersive worlds, and the Internet of Things. Brodnick created conceptual images and videos of ...

User engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites and ...

More organisations are trying out gamification — applying game mechanics to non-game activities — but most of their gamified applications are failing because of poor design. It comes down to a failure ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

If gamification changed the game for brokers and traders alike, smart gamification opens the door to infinitely more ...

Gamification has been around for some time now, so where has it proved a useful tool in HR and where has it been over-hyped? It’s been several years since gamification was first talked about in HR ...

Gamification is moving from simple novelty to a valid pedagogical approach that can deliver powerful learning experiences in higher education and K-12 classrooms alike—and this growth has led to ...