Episode Four, an ad agency in New York, created an AI tool called RYA to generate ideas for clients. The agency is leaning into the more nonsensical "hallucinations" to keep the ideas fresh. The tool ...
This guide is designed to show you a range of creative ways that you can use Google Bard, Bard is a large language model (LLM) chatbot developed by Google AI. It is trained on a massive dataset of ...
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Through a period of great tumult in marketing, the primacy of creativity remains unchanged. The 2024 CMO Report by Dentsu Creative reveals that 83% of CMOs believe powerful creative ideas can ...
Are you a print subscriber? Activate your account. 30 min 42 sec ago By Brandon Doerrer - 3 hours 4 min ago By Garett Sloane - 3 hours 46 min ago 4 hours 35 min ago By Asa Hiken - 4 hours 45 min ago ...
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I lead product strategy at a creative agency. We're using AI 'hallucinations' to come up with ideas for brands.
This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...
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