Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...

WASHINGTON (TNND) — Gen Alpha, which is America’s youngest generation, is growing up surrounded by screens, failing schools, and a new era of artificial intelligence. As technology advances at a rapid ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview.

Take-Two Interactive CEO Strauss Zelnick addressed an increasingly discussed topic within the gaming industry: whether ...

Between “OK, Boomer,” Millennial pink and pretty much just the mention of Gen Z or Gen X in the right context, today’s generations have earned — appropriately or not — their own stereotypes. While we ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...

You’re likely familiar with the generations that have come before this: the Greatest Generation (roughly 1900-1924), the Silent Generation (1925-1945), Baby Boomers (1946-1964), Generation X ...

The travel industry has always evolved in response to generational preferences. Baby Boomers built the age of luxury cruises and grand tours. Generation X favored convenient family vacations, while ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Gen Alpha has gone nuts for a cheap landline-inspired device that connects them with their friends. In a time when everyone is eyeing the latest $1,000 iPhone, a $100 colorful can-shaped phone for ...