What was your first introduction to beauty? Chances are that the first product you played with wasn't made with your young ...

Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

Like it or not, the generational narrative is here to stay, especially in the workforce, and while Generation Alpha currently ranges in age from one to 15 years old, I encourage you to get ready to ...

Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with ...