Recently, Google added features to AdWords to help marketers better understand how long it takes their customers to convert. Here is what you need to know. It’s terrific to gain conversion from paid ...

Google quietly announced on Google+ that you can now automate your conversion imports in Google AdWords. There are two ways you can automate the import of your data in to AdWords. One is by uploading ...

Yesterday, Google announced a new smart bidding feature within AdWords named "maximize conversions." As the name suggests, Google will automatically set the right bids for each auction to help get you ...

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it ...

Google has rolled out the ability to schedule imports of offline conversion data. Advertisers can schedule AdWords to automatically upload offline conversions on a daily or weekly basis. Conversions ...

It was simple – you spent the money and figured that the cash coming in was a direct result of the advertising. There were only a few channels to work with, and conversions were quite literally just ...

Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...