New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Google Ads API v23 lets advertisers break down PMax campaign results by channel, offering more precise insights for ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Clym reports that U.S. businesses must adapt to rising online advertising costs and evolving consent regulations to maintain ...

Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. Clicking on the icon will bring up tips and recommendations that Google thinks will help improve your ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was spotted last week. It adds a setting allowing advertisers to include ...

Fort Worth agency combines SEO expertise with paid search campaigns and custom landing pages to deliver faster results ...