Without properly tracking visitors to your website, you will not have the information needed to improve your content and your monetization results. Google Analytics is a tool designed to help ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

An icon in the shape of a lightning bolt. Impact Link Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is ...