High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

The smartest growth strategy in the world will fail if the people who are central to its execution don’t have the motivation, skills, and resources to get it done. Having consulted with dozens of ...

As companies look to scale their brands without sacrificing control or taking on excessive capital risk, franchising serves as a highly strategic path to expansion. Franchising goes beyond a legal or ...