The hair care aisle is popping up with new takes on a familiar product: hair masks. But are they hair care gold, or just a gimmick? Experts say hair masks can be a useful tool for a range of textures, ...

There are plenty of hair masks on the market, but if you are looking for some budget-friendly and natural options for hair growth, DIY hair masks are the way to go. These are gentle on your hair and ...

The L'Oréal Paris Elvive Dream Lengths Hair Mask delivers softer, shinier hair that’s less prone to breakage with just a few uses. The $14 mask is on par with more expensive, professional treatments, ...

Light Straight + Multi-styler, developed by L’Oréal Research & Innovation, was seven years in the making. The device uses ...

Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three ...

L'Oréal announced an infrared hair straightener and an LED face mask at CES 2026, both launching in 2027 with light-based ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Just as you go to great lengths to care for your skin with face ...

Molly-Mae is always sharing her beauty hacks with fans, and this time she's raving about a hairdresser-approved hair mask ...

At the core of Japanese haircare is a philosophy that treats the scalp like skin. Celebrity hairstylist Sky Kim explains, ...

Are you looking to get beautifully long, glossy hair without an expensive trip to the salon? DIY hair masks are a great way to achieve the hair you want. Did you realize there are so many ways to make ...