Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S. Since its foundation in 2016, Montreal-based Mistplay has powered the leading rewards-based ...

This suits today’s privacy-centric environment. With more limits on tracking across apps, clean identifiers are less common.

What if your most valuable users never paid you a cent, but fueled 80% of your product’s growth? In today’s ecosystem-driven economy, it’s already happening. For decades, customer value was measured ...

As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...