Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities for high value ...

Luxury home appraisals now reflect buyer behavior, design priorities, and local market insight as expectations shift in ...

Most HVAC businesses are throwing money at marketing that doesn’t translate into booked service calls. Why? Because they’re tracking the wrong metrics. If you’re still measuring Cost Per Lead (CPL) ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...