When Hoka first released the Stinson Evo in 2012, running looked — and certainly felt — a little different. Hoka, then called Hoka One One, was only a few years old at the time and still trying to ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Over the past decade, HOKA has carved a niche in the performance ...

Despite its reputation as a brand that prioritizes comfort over speed, Hoka set off on a blistering pace this year. It has yet to slow down. To close out the year, the brand is now revisiting the ...

Legacy shoemaker Brooks has been in business for more than 100 years, while upstart Hoka was founded in 2009. Before we jump in, here’s something to consider: After spending countless hours testing, ...