Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

The success of any newly launched business is going to hinge on how much visibility and trust it can generate. Public relations can effectively bridge the gap between a great idea and a profitable ...

Landing a story in a key publication builds credibility, shapes perception, and generates awareness. Valuable? Absolutely. But many teams struggle to measure and communicate PR's business impact, ...

Once upon a time, when a celebrity’s reputation hit the skids, their publicist knew who to call. Caught doing drugs? Cheating on a spouse? Paying for a blow job on Sunset Boulevard? Publicists could ...

Nancy Marshall, The PR Maven has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. Strong brands don’t just happen by accident. They don’t win ...

Since Blake Lively alleged a coordinated attempt to smear her reputation in a bombshell civil rights complaint, many experts, influencers and everyday fans have started to reconsider how public ...

Opinions expressed by Entrepreneur contributors are their own. The pursuit of a return on investment drives nearly every strategic business decision. However, when it comes to PR campaigns, short-term ...

A strong PR plan should balance day-to-day visibility with long-term brand building. At most plans’ core will be some sort of press office, one that fields reactive inquiries, chases proactive ...

Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become a reality. According to industry research, budget pressure remains one of the ...

Communicators today aren’t simply asking how many stories ran or how many outlets picked up a press release. They want to understand why their brand appears (or doesn’t appear) when buyers research, ...