Search engine optimization (SEO) is the practice of designing your web pages so that your website ranks higher on search engines like Google and Bing.

People turn to the internet to run billions of search queries each year. These range from keeping tabs on world events and celebrities to learning new words and getting DIY help. One of the most ...

As AI-generated answers take over the search landscape, understanding what gets cited – and why – has never been more critical. Explore citation data across leading AI engines, see how B2B and B2C ...

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems ...

T.J. Thomson receives funding from the Australian Research Council. He is an affiliate with the ARC Centre of Excellence for Automated Decision Making & Society. Ashwin Nagappa receives funding ...