Logic and negotiations, for example, often do not go together. While many people might proclaim they are being rational, the complications are multiple opinions about what is true and convictions ...

Forbes contributors publish independent expert analyses and insights. I write about leveraging neuroscience to create remarkable leadership. This article is more than 2 years old. Having a solid ...

Greg Peters is the president and founder of 4B Marketing, a full-service tech marketing agency based in Denver, CO. Every company has raw energy, but direction is what turns that energy into progress.

In any discussion of evolutionary psychology, or human sciences in general, it is very important to avoid two logical fallacies. They are called the naturalistic fallacy and the moralistic fallacy.

Have you ever walked away from a heated discussion feeling like something was off, but couldn’t quite put your finger on what? That nagging sensation might be your ...

Discover the gambler's fallacy, why past events don't affect future outcomes, and how this misconception impacts gambling and ...

The biggest lie those who create and spread misinformation perpetrate is that they want you to think for yourself. They warn their target audience not to be “sheep” and not to let themselves be told ...

Discover what sunk costs are and how the sunk cost fallacy can impact decision-making in personal and business scenarios.